Brandnation is celebrating a brilliant win at the 2026 Creative Moment Awards, taking home Gold for Creative Experiential Campaign of the Year for its Rave in a Cave campaign with Columbia Sportswear.
Created for Columbia Hike Society’s HikeFest 2026, Rave in a Cave brought outdoor adventure and underground music together in an unforgettable way. 300 music fans were given GPS coordinates and sent hiking across the Peak District to discover a hidden rave deep inside a cave, with the journey itself becoming an integral part of the experience.
The event sold out in minutes and went on to generate international attention, showing the power of a simple creative idea rooted in culture, community and real-world experience.
The Creative Moment Awards judges praised the campaign’s ability to bring together outdoor community and underground culture, describing it as “pure hustle” and applauding the impact achieved from the idea.
The win is a recognition of the collaboration across Brandnation’s PR, influencer and experiential teams, alongside our partners and collaborators at Columbia.
Brandnataion’s creative director Joe Murgatroyd said: “We’re proud to see Rave in a Cave recognised with Gold at the Creative Moment Awards. This campaign is a great example of our Creativity. Multiplied. philosophy, bringing together bold thinking, cultural insight, collaboration and execution to create an experience that genuinely connected with people. It’s fantastic recognition for the team and for what can happen when a brand is prepared to do something different.”
