The June edit
Balcony restaurants. Anti-selfie technology. Hair clips the size of your head. Welcome to our favourite corner of the internet, where the brief was thrown out the window (along with the pizza).
We’re big believers that the best creativity can come from anywhere. It doesn’t come from playing it safe: it comes from bold ideas given room to breathe that are amplified intelligently to create maximum impact. That’s the Creativity. Multiplied. philosophy in action, and it turns out it’s alive and well in places no one thought to look.
Here’s what’s caught our eye this month.
This anti-selfie mask has gone viral
Freddie Yauner’s mirror mask turns the camera away from the self and back toward the world, inviting artists, creators and observers to share what they see.
Balcony turned hottest pizza restaurant
Oslo’s hottest pizza spot is apparently a balcony. @pizzafrombalcony has been serving fresh pizzas from a balcony, dropped them down in baskets to queues with 70 orders in 90 minutes. That’s high-rise hospitality at its finest.
5Ks just got not-so-serious
From butter churning to @dom.stroh running 5Ks in the strangest places possible, Strava routes have officially gone off-course.
Hair clips are holding more than fringes
Hair clips have had a growth spurt. @beatarybacken is making them massive, wearable and somehow completely convincing.
The rise of cave raves
Hundreds of music fans hiked to a secret subterranean venue for the return of Columbia Hike Society.
Inspired by what you’ve seen here?
So are we. If you need help creating ideas that travel, get in touch.
About the author
Simarin Tandon | Digital Account Director
Having worked with brands across the Beauty & Wellness, FMCG, FinTech, and Home & Lifestyle sectors, Simarin focuses on driving acquisition and growth, whilst managing the Digital team at brandnation.
A curious marketer, Simarin’s finger is always on the pulse when it comes to performance and digital updates across both paid and organic platforms.
