The July edit
Wearable soy sauce rings and air conditioning. Alternative guides to surviving the heatwave. Sunday roast beauty hacks. Welcome to our favourite corner of the internet, where Creativity.Multiplied. comes to life.
We’re big believers that the best creative idea can come from anywhere. It doesn’t come from playing it safe: it comes from bold ideas given room to breathe that are amplified intelligently to create maximum impact. That’s the Creativity. Multiplied. philosophy in action, and it turns out it’s alive and well in places no one thought to look.
Here’s what’s caught our eye this month.
Inconvenient convenience stores
Global convenience has taken the corner shop off the corner and dropped it into Toronto’s harbour. Fully stocked and completely out of reach, the art installation turns an everyday city staple into a question about the convenience.
Wearable soy sauce rings
Forget engagement rings, we want one that holds soy sauce. @koko.joris has created a wearable dipping bowl for sushi on the go.
The alternative guide to surviving the heatwave
It’s a matter of survival at this point. Catch us working from the fridge for the foreseeable.
Viral Sunday roast beauty hack
From Sunday roast to beauty hack. Broccoli freckles are taking over TikTok, with creators using the vegetable to stamp on perfectly imperfect faux freckles.
Wearable air conditioning
Rick Owens and Adidas just made wearable air conditioning. Where can we get one?
Merrell turns Strava data into a sleep track for runners
Merrell has turned trail data into music and released a first-of-its-kind sleep track for runners.
The track, created in partnership with Rinse FM is built from actual Strava data (pace, cadence, elevation, distance) logged by Merrell’s own running community.
Inspired by what you’ve seen here?
So are we. If you need help creating ideas that travel, get in touch.
About the author
Simarin Tandon | Junior Digital Account Director
Having worked with brands across the Beauty & Wellness, FMCG, FinTech, and Home & Lifestyle sectors, Simarin focuses on driving acquisition and growth, whilst managing the Digital team at brandnation.
A curious marketer, Simarin’s finger is always on the pulse when it comes to performance and digital updates across both paid and organic platforms.
