Chi Chi Launches Sport Collection

Overview:

From sipping cocktails in Chi Chi London party dresses to sweating it out in their new Activewear range the brand has diversified its range to accommodate the Chi Chi London girl and the new Covid world we are living in.

Channelling the brand’s signature style, Chi Chi London’s Activewear features bold, bright colours in form-fitting shapes with subtle feminine details including frills, cut-outs, and mesh panels. The collection consists of everything a girl needs to get fit whilst rockin’ their look. The brief was easy, to maximise awareness and to show that Chi Chi London are more than just a cocktail dress!

What We Did:

We HITT the treadmill fast and delivered a campaign within weeks to support this launch, working with a high profile list of talent to support this new category and launch. Influencers were carefully selected to meet campaign criteria to ensure close authentic  brand match, strong engagement and super fit content. Each influencer was challenged to deliver content that would resonate with their followers, drive awareness, deliver hits to the site and secure sales. VIPs included @kadymcdermott, @beccamedlin, and @mollykrenz, all of whom had a combined following of over 2 million. We bolstered this campaign with additional ‘always on’ organic gifting. 

Our talented brand champions put the product to the test and focused on delivering authentic social content (post and stories), which showcased the performance and style of the range.

Results:

We were certainly able to capture our before and after. The campaign was a great success, resulting in a reach of over 3.5 million and great sales 

“Brandnation is adaptable, relevant and always focused on improving our brand awareness whatever challenge we give them. We are consistently provided with new ideas to refresh the image of the brand which helps excite and engage our customers. I would highly recommend” CEO and Co-Founder, Chi Chi London

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