CLIENT: Polyco Healthline
Polyco Healthline is one of the UK’s biggest suppliers of janitorial, cleaning, and related supplies to businesses. Polyco has a major emphasis on protective gloves for all manner of occupations from healthcare to engineering. Increasingly, the company realised it needed to boost its online presence. Brandnation was tasked with the build due to increased competition in the market and to communicate a recent re-brand.
The company’s existing corporate website was out of date and unfit for purpose. The company tasked Brandnation (after a competitive pitch process) with the design and build of a new B2B site that would showcase their extensive product ranges (several thousand products). Polyco also provide essential safety and background information and educate web visitors about the company and its extensive resources, including an advanced product research and development facility.
The new fully-responsive website was designed and built within six months and is extensive in scope – featuring a ‘mega menu’ to provide site visitors with easy, one click access to the relevant product sections. Also, although the site is not designed for e-commerce the product section is designed as such. This means it can showcase the thousands of different products and provide important background and safety information for each together with downloadable data and safety sheets and usage instructions. Complex search filters were also added to ensure customers could find exactly the right products (especially useful in the potentially confusing area of gloves where there are hundreds of different variations available).
In addition to designing and building the new website, Brandnation’s Digital team were also tasked with producing an introductory video for Polyco Healthline and working with the in-house team to create copylines and iconography to position the newly re-branded company and its online offering. The new site successful points Polyco Healthline towards a new, more digital friendly future and the opportunities this offers.
Brandnation’s Digital team does not just design and build websites. The team offer creative solutions for emails, social assets, apps and mobile apps, as well as digital production and development including digital advertising. We also provide on-going site support and maintenance services as well as hosting via a service level agreement plus other interrelated digital services such as PPC and SEO management. Check out other Brandnation digital projects here or contact us direct with a brief or to request creds firstname.lastname@example.org