Sleek launches “Sunset Vibes” Campaign

CLIENT: Sleek MakeUp

OVERVIEW

Sleek launches “Sunset Vibes” Influential Beauty PR Campaign.

Sleek came to us to create the perfect experiential event to launch its new beauty product range, Sunset Vibes. As a Beauty PR Agency, we planned an evening activation to create beautiful content surrounding their collection at the Brits.

ON THE NIGHT

We hosted an exclusive Sleek PR vibes campaign at The Brit Awards. Influencers and press were in attendance – including Stylist, Cosmopolitan, Heat and Sunday Times Style. To ensure their makeup was on point, influencers received a pre-event gift of the entire new beauty range. These made for the perfect unboxing stories that highlighted the Sunset Vibes collection. Because we treated the Beauty journalists to 1-2-1 hair and makeup appointments we were able to create that golden hour look before the show, because who doesn’t love a good pre event pamper!

Sleek Reception

Guests met at the hotel in the Sleek Suite for a drinks reception, branded to highlight Sleek’s London heritage. The reception helped promote the Sunset Vibes collection with music themed elements throughout.

Our guests made their way to the BRITs for a pre-show dinner, suitably Sleek branded, before the awards ceremony. With amazing performances from Billie Eilish, Lizzo, Harry Styles and Stormzy, where our guests partied the night away, enjoying what was yet another iconic BRIT Awards.

Everyone went home buzzing from the excitement of the night – having celebrated the best of British talent with a home grown British brand.

THE MORNING AFTER

After a long and eventful night, Team Beauty had “Rise & Shine” recovery kits filled with the essentials. The Sleek beauty PR kits were delivered to each of our guests to get them through the day ahead, from the night before. The kits included re-fuel food and drink and a range of refreshing beauty products, including Sleek essentials to make them feel – and look – their best.

NEED HELP LAUNCHING A CAMPAIGN?

The Brandnation Beauty PR agency team has an outstanding track record of creating and executing successful integrated health and beauty focused brand campaigns that include PR, social media, content and creative. Check out some of our case studies here and contact us directly at information@brandnation.co.uk.