T3 Micro Hits The Met Gala

CLIENT: T3

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Overview:

Premium electrical hair tool brand and accessory T3, were asked to promote the brand’s celebrity credentials at the exclusive fashion event of the year, the Met Gala and we were only too happy to oblige! 

What do Amal Clooney, Hailey Baldwin, Blake Lively and Eva Mendes have in common? The answer is great hair! And that’s all thanks to celebrity stylist and T3 ambassador,  Rod Ortega.

What We Did:

With the world’s press attending the event, our task was to secure high profile interviews with Rod, so he could share his red carpet insights and give T3 hair tips and tricks of how to create that A-List Look. Journalists were offered a bespoke 1-2-1 with Rod really getting to grips with his knowledge and flair for hair. Additional activity in the UK included a T3 masterclass of how to create the  A-List look plus extensive gifting of the new T3 product supported with  ‘how-to’ info cards on seasons ‘must-have’ looks for the season.

Results:

The campaign packed a punch delivering features, news and product-related stories for the brand which was a big hit with UK retailers. If you need help getting your brand out there get in touch: mary.k@brandnation.co.uk.