The August edit
Upcycled kimonos on Centre Court. A tote bag that’s gone from grocery run to global obsession. A spaceship where a home cinema used to be. Welcome to our favourite corner of the internet, where Creativity.Multiplied. comes to life.
We’re big believers that the best creative idea can come from anywhere. Bold ideas, given room to breathe and amplified intelligently, are what create maximum impact, and that’s the Creativity.Multiplied. philosophy in action. This month it’s turning up on Centre Court, at a festival campsite, and in the middle of someone’s living room.
Here’s what’s caught our eye this month.
Wimbledon / Naomi Osaka
@naomiosaka brought more than tennis to Wimbledon.
Created by Japanese designer @_hanayagi, her “Evolving Ceremony” look was made using upcycled vintage kimonos, a traditional shiromuku wedding dress and a deconstructed gown.
Merrell at Love Trails
@merrelleu took to @lovetrailsfestival, where trail running, music and outdoor community come together.
From coastal miles to festival moments, Merrell footwear sat at the heart of a weekend shaped by movement, connection and life outside.
Brandnation spelling
Just clearing something up.
It’s Brandnation, not Brand Nation.
Trader Joe's tote
From London to Tokyo, Seoul and Taipei, the Trader Joe’s tote has gone from grocery bag to global obsession.
Limited-edition colour drops, resale chaos and fans in cities without Trader Joe’s have turned it into a small but recognisable symbol of American culture.
Home renovation inspiration
Forget a home cinema.
@abeldeluxe built a spaceship in his house.
The housewarming just got a lot more interesting.
Tour de France style
The Tour de France is back, and cycling’s style influence is hard to ignore.
From team jerseys to cycling caps, the sport’s most recognisable codes are moving beyond the race and into the wider fashion conversation.
Inspired by what you’ve seen here?
So are we. If you need help creating ideas that travel, get in touch.
About the author
Simarin Tandon | Junior Digital Account Director
Having worked with brands across the Beauty & Wellness, FMCG, FinTech, and Home & Lifestyle sectors, Simarin focuses on driving acquisition and growth, whilst managing the Digital team at brandnation.
A curious marketer, Simarin’s finger is always on the pulse when it comes to performance and digital updates across both paid and organic platforms.
