The October edit
Trumpets in the bathroom. Dinner five metres below the North Sea. A ring that needs its own watering schedule. Welcome to our favourite corner of the internet, where Creativity.Multiplied. comes to life.
We’re big believers that the best creative idea can come from anywhere. Bold ideas, given room to breathe and amplified intelligently, are what create maximum impact, and that’s the Creativity.Multiplied. philosophy in action. This month it’s turning up in a Taiwanese laundromat, at a Japanese sleeping competition, and on a cave dancefloor that just took home Gold.
Here’s what’s caught our eye this month.
Trumpets are having a moment
Trumpets are having a moment at home, and they’re making quite the fanfare as sinks, toilet roll holders, water fountains, lamps and candle holders.
Columbia wants your feet pics
Yes, you read that right.
Our client Columbia has launched Feet With Benefits, inviting hikers to send in their trail-ready toes for the chance to earn £135, all in the name of the new PeakFreak Ill. Because when your shoes are made to keep your feet pristine whatever the trail throws at them, you might as well put your best foot forward.
A campaign with serious sole.
Giving new meaning to the phrase 'it will grow on you'
@vittorio.studio has created a sprouted chia ring, turning a piece of jewellery into something that’s living, growing and, naturally, requiring its own watering schedule.
We’re calling it a pretty good growth strategy.
The date night upgrade
Five metres below the North Sea in Lindesnes, Norway, Under turns dinner into an underwater experience, with a panoramic window looking straight onto the seabed.
Now that’s what you call dinner with a view.
Lost laundry. Found fashion
A Taiwanese couple who run a laundromat have turned forgotten customer clothes into full-blown fashion editorials.
Instead of leaving the pieces in lost property, they style, shoot and model them in looks that wouldn’t look out of place on a Vogue cover.
This is couple goals.
Check out their posts @wantshowasyoung
The world's most tiring sport
We know you’ve seen it all over your feed and thought it sounded too ridiculous to be true. Sadly for those of us who thought we’d invented a new sport, it’s happening.
Mattrace by Koala, Japanese mattress brand will see around 60 contestants compete to achieve the best sleep possible in a 90-minute session, with sleep depth, quality, speed and stability all measured. There’s even planned sleep disruption to keep things interesting.
And the prize? ¥2.22 million.
Finally, a competition we were born to enter.
Coach gets cool again
Viral bags, playful campaigns and a more accessible take on luxury have put the heritage brand firmly back in the cultural conversation. And with the likes of Bella Hadid, Charli XCX and Olivia Rodrigo carrying the bags, Gen Z clearly got the memo.
The numbers followed. Coach brought in $6.9bn in FY2026 revenue, up 24% year on year, while around 35% of Tapestry’s new customers were Gen Z.
Inspired by what you’ve seen here?
So are we. If you need help creating ideas that travel, get in touch.
About the author
Simarin Tandon | Junior Digital Account Director
Having worked with brands across the Beauty & Wellness, FMCG, FinTech, and Home & Lifestyle sectors, Simarin focuses on driving acquisition and growth, whilst managing the Digital team at brandnation.
A curious marketer, Simarin’s finger is always on the pulse when it comes to performance and digital updates across both paid and organic platforms.
