10 Years Younger in 10 Days
10 Years Younger in 10 Days
Results
2.04 million
organic social reach
10%
engagement rate
25
pieces of social coverage
400%
exceeded KPIs
Brief
We were briefed by Channel 5 (ViacomCBS) to execute a paid influencer marketing campaign to support the return of the iconic series 10 Years Younger in 10 Days and raise awareness of the show in the run-up to transmission.
The brief was to collaborate with high-profile influencers to create stand-out content relevant to the show in lockdown targeting a younger audience, that could be utilised across all digital marketing channels.
The idea
We challenged 5 VIP influencers to deliver their show-stopping Makeovers on a loved one, friend, or family member whilst they were locked down.
Olivia Bowen created a fun engaging makeover of her husband whilst Alexandra Burke worked wonders on her best friend.
Additional content creators included @dontjealousme, @courtneymegz, and @ellis_atlantis who each worked wonders with their makeover subjects.
This content landed via reels on Instagram and was amplified via paid media activation resulting in authentic and humorous content.
