Know Your Code


merrell logo

Know Your Code


merrell logo
merrell know your code no litter artwork
merrell know your code whats your sign artwork
merrell know your code no litter artwork
merrell know your code whats your sign artwork

Results

4.6 million
PR reach

5.1 million
social reach

7.7 million
social impressions

47,000 
social engagements

female model holding up merrell know your code trainers

Brief

We were challenged to connect to young adults in the outdoors, those who had discovered the outdoors during the pandemic and were beginning to shape outdoor culture. 

Operating at the intersection of creativity and outdoor tradition, Brandnation built a campaign that reimagined the Countryside Code for the new generation of outdoors person.

merrell know your code be kind to nature artwork

The idea

In partnership with creative studio, Adapt, we reimagined the Countryside Code through creative design – bringing the guidance up-to-date through the lens of a younger generation.

Taking inspiration from retro rural signage, we went bold to counter research we commissioned that revealed that half of UK adults are unaware of the Countryside Code.

The campaign was brought to life through the production of a series of Know Your Code social filters, a digital Know Your Code guide and a competition to win a pair of bespoke Merrell Know Your Code Moab Flights.

The integrated campaign was amplified through social ads using face filters to increase engagement, reach and landing page views alongside earned media.

huck magazine
it's nice that magazine
Beautifect   Performance Campaign

get in touch

want to discover what Brandnation can do for you?

Email: mary.kbrandnation.co.uk

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