10 Years Younger in 10 Days


channel 5 logo

10 Years Younger in 10 Days


channel 5 logo
the only way is essex star and her mum promoting 10 years younger
influencer and his mum wearing makeup to promote 10 years younger
the only way is essex star and her mum promoting 10 years younger
influencer and his mum wearing makeup to promote 10 years younger

Results

2.04 million
organic social reach

10%
engagement rate

25
pieces of social coverage

400%
exceeded KPIs

olivia and alex bowen in bed to promote 10 years younger

Brief

We were briefed by Channel 5 (ViacomCBS) to execute a paid influencer marketing campaign to support the return of the iconic series 10 Years Younger in 10 Days and raise awareness of the show in the run-up to transmission.

The brief was to collaborate with high-profile influencers to create stand-out content relevant to the show in lockdown targeting a younger audience, that could be utilised across all digital marketing channels.

female presenter of channel 5 10 years younger

The idea

We challenged 5 VIP influencers to deliver their show-stopping Makeovers on a loved one, friend, or family member whilst they were locked down. 

Olivia Bowen created a fun engaging makeover of her husband whilst Alexandra Burke worked wonders on her best friend.

Additional content creators included @dontjealousme, @courtneymegz, and @ellis_atlantis who each worked wonders with their makeover subjects. 

This content landed via reels on Instagram and was amplified via paid media activation resulting in authentic and humorous content.

alexandra burke and her mum promoting 10 years younger
love island olivia and alex bowen promoting 10 years younger
ellis atlantis promoting 10 years younger
courtney megs from towie promoting 10 years younger
Beautifect   Performance Campaign

get in touch

want to discover what Brandnation can do for you?

Email: mary.kbrandnation.co.uk

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