All eyes on us
Results
20 million
organic social reach
60+
editorial pieces of coverage
4.5 million
estimated coverage views
35%
exceeded KPIs
Brief
Lash brand favourites: Velour Beauty, Lilly Lashes and Babe Original turned to Brandnation to grow equity in the UK and other key European regions, such as Germany and Netherlands, through an always-on press office and influencer seeding programme.
With an ambition to drive awareness and consideration amongst beauty lovers, we showcased the versatility and quality across the brands.
The idea
We leaned into some of the brand’s celebrity fans from Beyonce to Lizzo, using the platform as a springboard to introduce to our UK audience and beyond. This strategy helped drive high-profile earned media and drive instant credibility and hype in the market.
We grew brand presence through a targeted ambassador strategy which delivered an ‘always on’ stream of relevant content that included educational, tutorial, and creative content.
Brandnation also provided expert support with retailer launches in the UK, building on activity from the US – aiding in the sell-through of key product styles.
