All on the Line
All on the Line
Results
40
pieces of editorial coverage
1.82
estimated coverage views
105
coverage backlinks
68
average domain authority
Brief
All on the Line heroed three Monster Energy athletes who are some of UFC’s most iconic fighters including Valentina Shevchenko, Rose Namajunas and legend of the sport, Daniel Cormier.
For the campaign, each of these athletes were the star in their own raw and candid documentary – providing viewers with an insight in exactly what sets these human beings apart from the rest. Each film detailed the key moments in their training camp, how they feel watching their most famed fights back and what their motivation was leading up to the bout.
The #AllontheLine campaign was designed to get under the skin and into the minds of the world’s biggest and best UFC fighters to reflect on fights which shaped their careers
Brief
All on the Line heroed three Monster Energy athletes who are some of UFC’s most iconic fighters including Valentina Shevchenko, Rose Namajunas and legend of the sport, Daniel Cormier.
For the campaign, each of these athletes were the star in their own raw and candid documentary – providing viewers with an insight in exactly what sets these human beings apart from the rest. Each film detailed the key moments in their training camp, how they feel watching their most famed fights back and what their motivation was leading up to the bout.
The #AllontheLine campaign was designed to get under the skin and into the minds of the world’s biggest and best UFC fighters to reflect on fights which shaped their careers
The idea
Brandnation delivered a targeted PR campaign announcing the official launch of the documentaries across Monster’s YouTube channel. During the campaign, we gained access to key Monster talent and facilitated media interviews from outlets including Joe.co.uk, The Sun and Daily Mirror.
Off the back of the launch of the docu-series, Brandnation drove coverage of both features and news stories, working closely with key media publications to land brand messaging and delivering maximum impact.
The idea
Brandnation delivered a targeted PR campaign announcing the official launch of the documentaries across Monster’s YouTube channel. During the campaign, we gained access to key Monster talent and facilitated media interviews from outlets including Joe.co.uk, The Sun and Daily Mirror.
Off the back of the launch of the docu-series, Brandnation drove coverage of both features and news stories, working closely with key media publications to land brand messaging and delivering maximum impact.
