All on the Line


monster energy logo

All on the Line


monster energy logo
ufc fighter celebrates victory with belt around waist
fighter drinking water bottle at ufc london event
ufc fighter celebrates victory with belt around waist
fighter drinking water bottle at ufc london event

Results

40
pieces of editorial coverage

1.82
estimated coverage views

105
coverage backlinks

68
average domain authority

female ufc fighters fighting at london event
male ufc fighter with monster energy gloves

Brief

All on the Line heroed three Monster Energy athletes who are some of UFC’s most iconic fighters including Valentina Shevchenko, Rose Namajunas and legend of the sport, Daniel Cormier.

For the campaign, each of these athletes were the star in their own raw and candid documentary – providing viewers with an insight in exactly what sets these human beings apart from the rest. Each film detailed the key moments in their training camp, how they feel watching their most famed fights back and what their motivation was leading up to the bout.

The #AllontheLine campaign was designed to get under the skin and into the minds of the world’s biggest and best UFC fighters to reflect on fights which shaped their careers

male ufc fighter with monster energy gloves

Brief

All on the Line heroed three Monster Energy athletes who are some of UFC’s most iconic fighters including Valentina Shevchenko, Rose Namajunas and legend of the sport, Daniel Cormier.

For the campaign, each of these athletes were the star in their own raw and candid documentary – providing viewers with an insight in exactly what sets these human beings apart from the rest. Each film detailed the key moments in their training camp, how they feel watching their most famed fights back and what their motivation was leading up to the bout.

The #AllontheLine campaign was designed to get under the skin and into the minds of the world’s biggest and best UFC fighters to reflect on fights which shaped their careers

The idea

Brandnation delivered a targeted PR campaign announcing the official launch of the documentaries across Monster’s YouTube channel. During the campaign, we gained access to key Monster talent and facilitated media interviews from outlets including Joe.co.uk, The Sun and Daily Mirror.

Off the back of the launch of the docu-series, Brandnation drove coverage of both features and news stories, working closely with key media publications to land brand messaging and delivering maximum impact.

two female ufc fighters fighting at london event
two female ufc fighters fighting at london event

The idea

Brandnation delivered a targeted PR campaign announcing the official launch of the documentaries across Monster’s YouTube channel. During the campaign, we gained access to key Monster talent and facilitated media interviews from outlets including Joe.co.uk, The Sun and Daily Mirror.

Off the back of the launch of the docu-series, Brandnation drove coverage of both features and news stories, working closely with key media publications to land brand messaging and delivering maximum impact.

mailonline magazine
sportbible magazine
the sun magazine
Beautifect   Performance Campaign

get in touch

want to discover what Brandnation can do for you?

Email: mary.kbrandnation.co.uk

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