The UK Launch ​| Bellissima Italia

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two women looking at camera
woman using bellissima hair straightener


influencer reach

editorial pieces of coverage

audience reach

organic social impressions

model smiling and holding hair in hand


Bellissima, ti amo! The beautiful haircare brand with Italian roots embraced Brandnation to help it break the UK with its launch into the British market.

Bellissima briefed Brandnation to build a platform for the brand to shine brightly – raising awareness, creating a strong brand presence and positioning Bellissima as a luxury new hair tool brand designed to create endless looks.

The task was to bring to life the Bellissima ethos – ‘Be As Unique As You Are’ and to create a buzz across multiple media touchpoints.

woman using bellissima hair curler

The idea

The team bounced into action to activate an integrated approach across press office, influencer and social media to showcase Italy’s best kept secret.

To launch the brand, Brandnation hosted an exclusive experiential event to provide the brand with 1-2-1 access to influential journalists, influencers and key opinion leaders to give them the VIP treatment with a Bellissima glow up.

Hosted in London’s Mayfair – we curated a distinguished guest-list including This Morning, Sunday Times Style, Telegraph, Eliza and Evening Standard for a bespoke appointment with renowned expert stylists.

The event was underpinned by a strategic press office and influencer seeding programme – getting the product in the hands and hair of haircare tastemakers to showcase Bellissima in its element.

bellissima italia the uk launch images
stylist magazine
independent magazine
eliza magazine
three influencers using bellissima italia products

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