Harlequins x Stoltman Brothers
Harlequins x Stoltman Brothers
Results
27
pieces of editorial coverage
400,000
estimated coverage views
3,000
social shares of editorial articles
5,000
social engagements
"The Stoltman Brothers are impressive athletes and inspired the squad with their approach to their training and their love for their sport. There’s much we can learn from their commitment, intensity, and graft. Their kicking needs some work, so no contract discussions just yet, but watch this space."
Brief
The brand tasked our sports PR agency team to amplify their partnerships with leading rugby union team, Harlequins and the world’s strongest brothers, Tom and Luke Stoltman.
Following a joint training session at the club’s training ground, Brandnation got to work ensuring the content was published as broadly as Tom Stoltman’s shoulders.
The idea
The elite rugby team and the world’s best biggest lifters was a match made in strongman heaven – giving us the perfect opportunity to deliver Reign’s core brand messaging.
The team was provided access to Harlequins athletes including Welsh legend, Adam Jones, and rising star Finn Baxter.
Through a series of national and rugby press interviews, the team were able to place quality and targeted coverage – integrating the brand video of the training session to drive additional views and social hype.
