Harlequins x Stoltman Brothers


reign total body fuel logo

Harlequins x Stoltman Brothers


reign total body fuel logo
the stoltman brothers and two rugby harlequins players smiling
a stoltman brother kicking a rugby ball into the goal
the stoltman brothers and two rugby harlequins players smiling
a stoltman brother kicking a rugby ball into the goal

Results

27
pieces of editorial coverage

400,000
estimated coverage views

3,000
social shares of editorial articles

5,000
social engagements

stoltman brothers piggybacking on harlequins rugby players
stoltman brother with rugby ball and harlequins players

"The Stoltman Brothers are impressive athletes and inspired the squad with their approach to their training and their love for their sport. There’s much we can learn from their commitment, intensity, and graft. Their kicking needs some work, so no contract discussions just yet, but watch this space."

Brief

The brand tasked our sports PR agency team to amplify their partnerships with leading rugby union team, Harlequins and the world’s strongest brothers, Tom and Luke Stoltman.

Following a joint training session at the club’s training ground, Brandnation got to work ensuring the content was published as broadly as Tom Stoltman’s shoulders.

thomas stoltman and two rugby players at reign energy event

The idea

The elite rugby team and the world’s best biggest lifters was a match made in strongman heaven – giving us the perfect opportunity to deliver Reign’s core brand messaging.

The team was provided access to Harlequins athletes including Welsh legend, Adam Jones, and rising star Finn Baxter.

Through a series of national and rugby press interviews, the team were able to place quality and targeted coverage – integrating the brand video of the training session to drive additional views and social hype.

a stoltman brother kicking a rugby ball
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get in touch

want to discover what Brandnation can do for you?

Email: mary.kbrandnation.co.uk

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