House of Speed
Results
22
pieces of coverage
38.3 million
audience reach
80,300+
social views
11,000
engagements
Brief
Saucony in Paris, the House of Speed – so sophisticated Netflix itself would be hard pressed not to commission it. Brandnation was tasked with managing the official press launch of the Endorphin Range. Launching the Endorphin Speed 3 and Pro 3, Saucony were opening an interactive House of Speed installation in the centre of Paris.
A high-energy hub of activity for a weekend in Paris in June when the city comes alive.
Brandnation were briefed to make a very pink splash with media and running tastemakers for this highly- anticipated shoe launch and generate editorial and reviews that created a buzz as bold as the colourway itself.
The idea
The House, located on the beautiful streets of Paris, was an experiential pop-up that invited runners to experience the fun of running fast through immersive activities.
It marked the unveiling of the Saucony Endorphin Pro 3 – the brand’s revered carbon-plated running shoe, resplendent in a bold Prospect Pink.
Brandnation was tasked with lighting up The City of Light and bringing a little je ne sais quoi to proceedings by hosting some of the industry’s most influential media titles including Runner’s World, Men’s Health, The Running Channel and The Run Teters in the French capital for the product’s European launch.
Brandnation were also responsible for the attendance of Saucony Ambassador, Jo Pavey OLY. The team attended the event, managing all on-the-ground requirements and interviews for long-from feature editorials. No ask too great, the team were on hand to manage retail guests too, and helped the shoes speed off the shelfs with consumer. Tres bien!
