The Hike Society's Annual
General Hike


columbia sportswear logo
three people climbing hill with columbia sportswear backpacks

700+
Pieces of coverage

We developed a creative campaign and brand community on the Columbia website entitled, The Hike Society, a community space and source of inspiration for the next generation of hiker.

The agency launched the community with The Annual General Hike, a mass participation event across a single weekend, collaborating with the outdoor communities across the country responsible for driving outdoor culture.

Hiking groups were profiled to showcase the power of community, mental health and the rise of the gorpcore style trend. The campaign was amplified via paid media, earned media, influencer marketing and content.

The Hike Society has since being rolled out internationally, including France and Germany.

columbia sportswear influencers gorpgirls
columbia sportswear the hike society website landing page
t3 magazine
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mpora magazine
the field magazine

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