Nike Swim x Swim Dem Crew
Nike Swim x Swim Dem Crew
Results
4.5 million
PR reach
1.5 million
organic influencer reach
5
national editorial features
1
media experimental
Brief
In the pools, ponds and docks of London, there’s been a swell of popularity in swimming.
Credited to the urban swim crew, Swim Dem Crew, the community has been blazing a trail in the water, changing perceptions of the sport in the capital and bringing a fresh sense of cultural relevance.
We hooked up with the founders and Nike Swim in a bid to get even more people in the water.
The idea
Brandnation dived in with a partnership between Nike Swim and Swim Dem Crew to activate an open water swimming masterclass with media and influencers at London’s Parliament Hill Lido.
The hook up formed a natural collaboration between two brands who collectively seek to expand swim culture and create community through swimming.
To kick things off, Swim Dem Crew gathered the group to tell their story on how they created a community united by a shared love of the water. Everyone was encouraged to express why they escape to the water, and a common theme proved to be ‘to leave the stresses of daily life behind.’
A series of still and a video edit were also captured to bring the collaboration to life and amplified through the social channels of Swim Dem Crew and Nike Swim.
