Own Your Confidence
“We believe that everybody should feel confident and empowered to be unapologetically themselves. That’s why we couldn’t resist sharing this journey with Mel B. Charismatic, confident and a true inspiration to many women, Mel B embodies everything our Own Your Confidence campaign stands for."
Results
2.12bn
PR reach
7.59m
estimated coverage views
138
pieces of earned media
27
features
Brief
Leading womenswear brand Pour Moi, the home of lingerie, swimwear, activewear, and clothing sized up to a J cup, are all about making women feel their most fabulous.
We were tasked with curating a PR campaign to generate maximum awareness around body confidence.
The team got to work, cutting through the noise to give a bit of zig-a-zig-aah to Pour Moi’s collections.
The idea
To unlock the brand’s personality, our influencer team secured the A list talent and total embodiment of girl power, Melanie Brown OBE to be the face of the Own Your Confidence campaign.
A true icon, Mel B is recognised globally around the world and was sure to add a little spice to Pour Moi’s lingerie, swimwear and beachwear.
Mel B, together with her mum Andrea and daughter Phoenix, bared all for the campaign. The multi-generational Brown family came together to show women how to feel confident, comfortable and fabulous in whatever they’re wearing. Thrice the spice!
Brandnation secured interview features with the likes of Women’s Health, Grazia, OK! magazine, Daily Express, Mail Online and Heat to spread the news around the campaign as well as achieving 138 clippings and an uplift in sales…
