Science in Sport | Fuelled by Science

On social media, Brandnation coordinated Science in Sport’s new product launch by leveraging high-impact hero partnerships with high-profile names, football clubs, and YouTube football channels.

Instagram posts and stories contained key messaging around the new on-the-go protein snack’s great taste and high protein content, coupled with purchase links on retailer sites.

Alongside our hero ambassadors, we built an engaged community of everyday athletes that were integrated into SiS’s broader marketing plans, leveraging them to curate content, drive sales and inspire our customer base to take their training to the next level.

A media day with Olympic champion Adam Peaty showcased the athlete’s rigorous workout routine and his approach to nutrition, resulting in extensive coverage across prominent media titles including i, The Telegraph, Men’s Health, and joe.co.uk.

Brandnation also implemented a strategic media sampling campaign, ensuring the product reached key journalists and media outlets to secure trust-building product placements and reviews.