UK Brand Launch | Ella & Jo


Results

987m
MPV

560k+
readership

1.6M+
organic social reach 

Brief

We were tasked with launching cosmetics brand Ella & Jo into the UK and to get the skincare experts on the radars of media and influencers … and we certainly achieved just that.

With a series of activations spanning creative giftings, pop-ups, awards (and several wins!) and event experientials, the big bang came with the support of TV Presenter and beauty enthusiast, Cat Deeley, who was appointed Ella & Jo’s Beauty Ambassador.

The idea

To make a real impact for launch and secure some outstanding editorial features we needed to find the perfect fit in a Beauty Ambassador – so our Influencer VIP team got to work. We knew we’d found the perfect choice in Cat Deeley – an avid enthusiast of all things beauty and a beauty entrepreneur in her own right, Cat is a busy working mum of two, with a real synergy existing between the Ella & Jo brand founders and herself.

We got to work by creating a series of assets for our seasonal campaigns where Cat shared her beauty secrets, advice and experience of how important a good beauty routine is when working in television and juggling a busy family life.

A press event Cat included key media from This Morning, The Daily Telegraph, Good Morning Britain and many more. Further interviews and features appeared in titles including Hello!, Ok!, Get The Gloss and Good Housekeeping….we have certainly created an impact!¬†

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