The advertising industry is experiencing a paradigm shift, and surprise, surprise, AI and CGI are the culprits. In the past
It’s almost time to wave the Union Jack flag frantically in front of your TV to celebrate the Paris Olympic
Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted premium fashion, sports and
Who are Generation Alpha? Generation Alpha, the first generation to practically come out of the womb with an iPhone in
Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped
Why should consumers care about your brand? It’s no easy feat to shine brighter than your rivals. Yet, savvy brands
What is content marketing? Content marketing is the creation and distribution of content. It’s been used by brands for promotion
Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness
It’s currently the talk of marketing town, but this is no fad – AI ain’t going anywhere. With weekly Google
For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the
