Deal announcements have a rhythm everyone in corporate communications knows. Weeks of secrecy, a dawn RNS, a choreographed morning of
Most creator briefs fail for the same reason: they’re written to protect the brand, not to produce good content. That
Social media was built on a simple idea: keeping up with people you know. You logged on to see a
The Institute for Crisis Management has been categorising corporate crises since 1990, and year after year its data shows the
The brands winning on social today aren’t simply creating better content, they’re making better decisions. They know how to read
Do CEOs affect company value? Strategy academics have spent four decades measuring exactly that, and the answer is yes, substantially.
Ask most marketers whether B2B marketing and corporate marketing are the same thing, and you’ll get a confident answer. The
Something interesting is happening in sport. Padel courts are booking out months in advance. Pickleball has gone from niche American
In 2009, Simon Sinek stood up at a TEDx event in Puget Sound and drew three circles on a flip
Most brands still report on social performance as if follower count were the scoreboard. It isn’t. The audience that drives
