Brandnation has been appointed by ena athletics – a new, premium performance sportswear brand – handing the agency a PR brief to support its launch in the UK.
The brief includes creating ena athletics’ PR launch strategy and delivering a communications platform to drive awareness through media relations, influencer partnerships and event sponsorship – establishing a foothold in a hyper-competitive industry.
ena athletics is of Greek origin and is inspired by the nation’s timeless legacy as the birthplace of athletics. The brand marries modern innovation with the enduring values of resilience, beauty and sustainability – and its products are crafted for athletes who push boundaries, drawing on the strength of the Greek spirit.
Thomas Thomaidis, chief operating officer at ena athletics commented: “The task of becoming known to UK media as a completely new brand is as challenging as it is valuable. In Brandnation, we’ve found a partner who has an intimate understanding of running, the UK media landscape in this space, and working with fast-paced start-ups. Together, we’re excited to get out of the starting blocks and introduce runners to ena athletics.”
Mary Killingworth, managing director at Brandnation added: “The team at ena athletics has a compelling vision for the brand and have also created a beautiful product. We’re delighted to be able to provide our deep-rooted expertise in the running category and join the brand on its journey from its inception.”
About ena
ena is the first premium athletic brand born from the heart of Greece, blending high-performance design with the spirit of resilience and excellence rooted in Greek athletic tradition. ena crafts sustainable, elegant gear that empowers everyday athletes to achieve their personal best – drawing inspiration from Greece’s breathtaking landscapes and centuries-old dedication to physical endurance and mental strength. Whether you’re chasing a new goal or embracing the journey of fitness, ena stands by you with products as resilient and inspiring as the heritage they represent.
About Brandnation
Brandnation is an award-winning integrated creative marketing and communications agency based in London. It channels purpose, culture and performance to build creative communications designed for life. Partnering with some of the biggest and brightest brands in the world, the agency’s award-winning services include PR, influencer marketing, social media, creative brand campaigns and performance marketing. Its Creativity. Multiplied. philosophy enables brands to upgrade their marketing communications by fusing creativity with intelligent cross-channel integration.
