Barbie PR masterclass
Welcome to Barbie’s PR masterclass! The iconic doll has been a symbol of fashion, empowerment, and inspiration for generations. …
ChatGPT is good but don’t go dropping your agency just yet
It’s currently the talk of marketing town, but this is no fad – AI ain’t going anywhere. With weekly Google …
Djokovic’s PR failings mean he’s not the true GOAT
As featured in PR Week. At last weekend’s French Open, Novak Djokovic became the most decorated men’s player in Grand …
How to diversify coverage streams in PR
For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the …
Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers
Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully …
Google’s Generative AI update for Search: Impact on Search marketing
Google announced a new update this month which will see it ‘supercharge Search with generative AI’. According to its post, …
A guide to pitching to journalists
Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances …
How to weather the attention recession in PR and communications
The other day I was sitting at our kitchen table with my wife when she diagnosed me with ADD (attention …
Sportwashing: Can the sports industry be cleaned up?
“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, …
Serious about customer experience?
Always leave your customers wanting more! We all know the mantra and appreciate the importance of its message, but how …
