Brandnation bags PR win with affordable fashion and sport retailer MandM
Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted premium fashion, sports and …
A Marketing Guide To Generation Alpha
Who are Generation Alpha? Generation Alpha, the first generation to practically come out of the womb with an iPhone in …
The cookie jar is empty: What cookie deprecation means for ad targeting
Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped …
How To Run A Successful Brand Campaign
Why should consumers care about your brand? It’s no easy feat to shine brighter than your rivals. Yet, savvy brands …
What is content marketing and why is it important (with examples)
What is content marketing? Content marketing is the creation and distribution of content. It’s been used by brands for promotion …
Brandnation races to E1 Series PR win
E1 Series has appointed integrated communications agency Brandnation as its retained international PR agency following a competitive pitch. The wide-ranging …
How to run an influencer marketing campaign
Influencer marketing can often be mistaken as a modern phenomenon. However, wherever brand-building strategies have existed, influencer marketing has been …
Harnessing PR to launch UYN’s new ‘AREAs’ research facility
Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness …
Obsession to profession: Why PRs should mix work and play
I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie …
The PR Power Of ‘Barbie’ – A Marketing Masterclass
Come on Barbie, what’s your story… Dream stunts While Barbie is away, her iconic Malibu Dreamhouse has been listed on Airbnb …
