Why your swimwear could make you a style icon
Once seen as a solo sport or a summer holiday activity, swimming is now the poster child of wellness culture. …
From Wimbledon to padel, here’s how racket sports are influencing culture and style in 2025
The return of Wimbledon this June brings more than elite sport – and strawberries and cream – to British summer …
AI 2027 says artificial superintelligence is fast-approaching
AI 2027 is a month-by-month roadmap that forecasts the future of AI from mid-2025 until 2027. It predicts that AI …
The social media updates to know in May 2025
From AI overviews on YouTube to code-locked Instagram posts, the social media landscape is testing, learning and evolving – fast. …
5 of the best marketing campaigns to know
In the attention economy, the best marketing campaigns make audiences stop. From Apple TV’s unsettling ‘Severance’ stunts to footwear brand …
A Marketing Guide to Gen Z
Brandnation explores how to connect with the world’s first truly digital generation, Gen Z.
The rise of Sephora Kids
The self-care-loving generation changing the face of beauty marketing
What is Creativity. Multiplied.?
Creative Director Joe Murgatroyd speaks to Natalie Clement about Brandnation’s Creativity. Multiplied. philosophy, explaining the thinking behind it and how …
A Marketing Guide to Generation Beta
Brandnation discusses the latest generational cohort, Generation Beta, and what brands should know. Gen X, Gen Y, Gen Z, Gen …
4 beauty influencer gifting ideas we loved
Brandnation shares four beauty influencer gifting ideas that you’ll want to save for inspiration. Traditional advertising is no longer enough …
