Why cultural relevance is now a reputational issue, not a creative one
For decades, the question, “Is this culturally relevant?” was left to the creative team. It sat alongside discussions of tone, …
The two audiences every brand needs to win
Brand audiences need two audiences: the room and everyone else There is a moment at every great brand event when …
The rise of the passive audience: What it means for social media management
People are still scrolling. Still watching. Still discovering brands, products and ideas through their feeds every day. But they are …
The C-suite invasion of Corporate Communications
A decade ago, the chief executive of a mid-sized company spoke in public maybe four times a year: a vetted …
The Creativity.Multiplied. Edit
The July edit Wearable soy sauce rings and air conditioning. Alternative guides to surviving the heatwave. Sunday roast beauty hacks. …
The social media updates to know in July 2026
Social media platforms have wasted no time rolling out new features this summer, with July bringing a wide range of …
The Authenticity Paradox: Can PR survive Its own AI revolution?
Somewhere in the world, as you read this, a press release is being written, approved and sent without a single …
Why the comment section matters more than reach
For a long time, the metric that mattered most in social media was reach. How many people saw the post, …
Playing in a Warmer World: What Extreme Heat Means for Sport
Sport has always been shaped by the environment. Seasons determine when competitions begin. Weather conditions decide how games are played. …
The power of corporate influencers
There’s a corner of the internet that doesn’t look like marketing, doesn’t feel like advertising, and consistently outperforms both. It …
