The rise of social publishers: Why the best brands are becoming media companies
There is a shift happening in how the most successful consumer brands think about social media, and it is more …
Why WhatsApp Communities are becoming the most valuable brand communities
Public social media is getting harder to navigate. Organic reach continues to fall, algorithms dictate what gets seen, and consumers …
Jeremy Clarkson | A masterclass in executive profiling
Twenty years ago, Jeremy Clarkson topped a Channel 4 poll of Britain’s most hated public figures. Today, he’s the face …
Why cultural relevance is now a reputational issue, not a creative one
For decades, the question, “Is this culturally relevant?” was left to the creative team. It sat alongside discussions of tone, …
The two audiences every brand needs to win
Brand audiences need two audiences: the room and everyone else There is a moment at every great brand event when …
The rise of the passive audience: What it means for social media management
People are still scrolling. Still watching. Still discovering brands, products and ideas through their feeds every day. But they are …
The C-suite invasion of Corporate Communications
A decade ago, the chief executive of a mid-sized company spoke in public maybe four times a year: a vetted …
The Creativity.Multiplied. Edit
The July edit Wearable soy sauce rings and air conditioning. Alternative guides to surviving the heatwave. Sunday roast beauty hacks. …
The social media updates to know in July 2026
Social media platforms have wasted no time rolling out new features this summer, with July bringing a wide range of …
The Authenticity Paradox: Can PR survive Its own AI revolution?
Somewhere in the world, as you read this, a press release is being written, approved and sent without a single …
