The social media updates to know in May 2026
Coming into the fifth month of 2026, the pace of platform development shows no sign of slowing. From Meta spinning …
Deepfakes in Advertising: The Identity Crisis Reshaping Influencer Marketing
The advertising industry has always pushed boundaries. From airbrushed magazine covers to CGI-enhanced product shots, we have a long and …
The Last Bet: What the Premier League’s Gambling Sponsor Ban Really Means
From the 2026/27 season, gambling brands will no longer appear on the front of Premier League shirts. No more Bet365 …
Marketing to the Right Audience: Why Consumer Personas Need a Rethink
The brief you know well: Female, 28-35, urban, mid-to-high income, a passion for wellness, sustainability, and online shopping. She values …
Substack: The new frontier of content creation
Substack has graduated from a home for niche newsletters and independent journalists to one of the most consequential platforms in …
The Rise of Subscription Services: How Are Brands Innovating This Year?
Subscriptions are everywhere. But the conversation around them? Still surprisingly narrow. Because growth is no longer the story. The real …
AI is everywhere. Direction is not.
There’s a different kind of pressure building for established leadership teams right now. The expectation to adopt AI is clear, …
The social media updates to know in April 2026
Coming into the fourth month of 2026, we have seen updates across the board from all major social media platforms. …
From TikTok to shelf: the beauty products you can’t live without
Digital platforms have been the heartbeat of consumption for the past two decades. However, in the past few years, many …
The Winter Olympics: Turning sports into brand experiences
The 2026 Winter Olympics in Milan and Cortina didn’t just deliver elite sport. It delivered something far more interesting. A …
