Babe Lash, the cosmetics brand that specialises in eyelash serums, conditioners, and other products that deliver dramatic results and dramatic reactions, has appointed Brandnation to handle the UK and international PR and influencer activity, following a competitive pitch process.
Brandnation’s programme of activity will include press office work in the UK, Dutch and German markets, together with the management and operation of an ‘always on’ organic and paid influencer programme.
Babe Lash’s iconic Enhancing Conditioner promotes the appearance of fullness of lashes and is infused with vegan ingredients such as peptides. The formulation is designed to nourish all eyelashes and reduce excess fall out and breakage. The Essential Serum promotes the appearance of length, with results in just four weeks, and features vegan ingredients including Pathenol and Biotin.
In addition, Babe Lash’s Enriching Mascara, enhances eyelashes for a beautiful, natural look. The curved wand evenly coats the lashes from root to tip, creating a curled, lengthening effect.
“Of the agencies we approached, Brandnation stood out as having the specialist skills and experience we require to build market presence and sales for Babe Lash,” says Rachael Bishop Chief Commercial Officer of Babe Lash.
“We know how good our products are and look forward to working with an agency that shares our passion for excellence and results.”
Brandnation’s Head of Beauty, Eva Frankel, says, “Babe Lash is an excellent addition to our burgeoning beauty brand portfolio and we are working on various integrated campaigns, bespoke for each territory, that should deliver the real brand traction this great brand deserves.”