Belissima has appointed Brandnation to handle its campaign activation, PR, influencer marketing activity, and social media, following a competitive pitch process. Bellissima’s extensive range of electrical hair tools has technology, product innovation, Italian design, and style at its core, offering smart styling solutions for professional results at home.
Brandnation’s programme of activity will include a proactive UK press office, together with the management and implementation of an ‘always on’ organic and paid influencer programme. Brandnation will be responsible for the brand’s social media, covering end-to-end management of all platforms.
Bellissima launched in the UK with its Diffon product, an entirely unique hair diffuser that integrates a hairdryer and diffuser in one compact, lightweight, easy to hold and use appliance. Designed specifically to bring out waves, curls or coily hair, it has taken the haircare industry by storm, becoming the new secret weapon for consumers who want to embrace their natural curls. Brandnation is delighted to be working with this hero product, as well as launching the new and extensive product range to the UK this year.
“Of the agencies we approached, Brandnation stood out as having the specialist skills and experience we require to build market presence and drive sales for Bellissima,” says Assunta Trano, Marketing Director at Bellissima.
“The magic of our brand lies in the innovative nature and quality of our products, and we want to ensure that consumers have the right tools to create gorgeous, healthy, salon-worthy hair from home. We were looking for an agency that shares our values and dedication to excellence, whilst having the creativity and ability to bring campaigns to life through a successful PR, influencer and social media programme.”
Brandnation’s Managing Director, Mary Killingworth, says, “Bellissima is a great addition to our rapidly growing hair and beauty client portfolio. Our expertise in not only haircare, but also hair tech and electricals, means we’re ready to hit the ground running with a high impact PR, influencer and social programme to provide an appropriate creative launch for this exciting brand into the UK.”