Brandnation, the integrated creative marketing and communications agency, has been appointed as the global partner for Swedish beauty and wellness brand Oriflame Cosmetics.
The appointment expands Brandnation’s existing UK&I remit to cover more than 60 markets worldwide.
The global brief includes brand strategy, creative campaigns, influencer marketing and event activation, with Brandnation set to deliver integrated support for Oriflame’s key territories across Europe, Latin America, Africa and Asia.
Launched in the 1960s, Oriflame is a beauty powerhouse developing high-performance skincare, makeup and wellness products inspired by nature and powered by science.
After Brandnation’s success with Oriflame in the UK&I, the agency was tasked with delivering a global brief which has since led to a longer-term global partnership.
Eva Ringwood, deputy managing director at Brandnation, will lead the account.
Mary Killingworth, managing director at Brandnation, said of the appointment: “Our work with Oriflame in the UK proved the impact of combining culturally relevant, creative storytelling with strategic activation, and we look forward to building upon that success at a global scale,”
“We will continue to leverage our Creativity. Multiplied. philosophy to craft bold ideas and amplify them across media channels for commercial impact worldwide.”
The appointment reflects Brandnation’s continued growth within the beauty sector, reinforcing its credentials with a client list that includes HASK, Ella & Jo and Spa Ceylon.
The win continues Brandnation’s strong start to the year. The appointment is the third of the year to date and comes after the agency was shortlisted in the PR Week Global Awards.
