Brandnation Appointed by Noughty


Brandnation has been appointed to handle the influencer activity, for Noughty, the British born, natural brand on a mission, to exceed the performance of premium conventional hair and body care with natural, yet cost-effective alternatives.

Noughty works with a beauty botanist to continually evaluate their ingredient choices to ensure they’re evolving and innovating in line with the science of naturals. The brand sets extremely high standards for ingredient quality, sourcing, and claims and where possible choose to source locally first.

The agency’s brief includes increasing brand awareness through activating an ‘always on’ influencer programme and working with ambassadors to maximise positive brand exposure and consumer engagement.

Brandnation will be working with beauty and lifestyle influencers and KOLs on an organic and sponsored basis to become part of The Noughty Tribe. The Noughty Tribe will educate, engage and inspire the brand’s target audience to build their personal hair care routine, using the best Noughty combo for them.

Of the appointment, Noughty Head of Marketing & Communications, Ashley Watton says, “Noughty delivers results without any added fuss, whether our customers are looking for a daily curl refresh, a luxurious deep hair treatment or a gentle exfoliation we’ve got a hair & body solution for them! The magic of our products lies in the ingredients and behind every decision there is a great team whose knowledge and passion help to create our vast range of products. We were looking for an agency that shares our values and dedication to excellence, whilst showcasing the creativity and ability to increase our brand awareness, through a successful influencer campaign.”

Brandnation’s Managing Director, Mary Killingworth, says, “Noughty is a great addition to our rapidly growing beauty and lifestyle client portfolio. We are delighted to be working with such an established, trusted brand and welcome the opportunity to showcase its extensive, innovative range of hair & body care products, through an extensive influencer programme.”

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