Following a competitive pitch, Brandnation has been appointed to activate the PR & influencer management for BondiBoost, Australia’s leading hair and scalp wellness brand.
Brandnation’s broad-ranging brief includes increasing brand awareness through consumer PR and managing an ‘always on’ influencer programme to maximise positive brand exposure and increase consumer engagement in the UK.
BondiBoost offers high-quality, fun, and accessible hair health solutions, powered by conscious, natural, and native Australian ingredients. Clean, unfussy, natural beauty grounded by science and clinical research, are at the heart of BondiBoost. From Hair Growth products to a Curl Boss range and luxury salon professional styling tools – there is a hair and scalp solution to target all!
Of the appointment, BondiBoost’s Global President, Brian Orr, says, “With over 25,000 5* reviews, we offer results-driven formulations that are fun and accessible hair health solutions. We were on the lookout for an agency that understood BondiBoost’s ethos, to increase brand awareness through creative thinking, PR, and influencer marketing. Brandnation is an agency that shares our values and dedication to excellence and has the prerequisite expertise and experience to drive the brand forward in the UK.”
Brandnation’s Managing Director, Mary Killingworth, says, “We are delighted to be working with the BondiBoost brand. It is an exciting addition to our rapidly growing hair and beauty portfolio, and I know our team will deliver excellent results in showcasing its extensive range of products and problem/solution haircare to media and influencers alike.”
If you are looking for a hair or beauty pr or hair or beauty influencer agency, please get in touch with us.