Leading eyelash lovers brand, Velour Beauty has hired integrated comms and digital marketing agency, Brandnation to provide PR and influencer support for its product ranges across the UK, Germany, and Holland.
The appointment follows a competitive pitch process and Brandnation will be responsible for day-to-day press office duties, plus product launches and events as well as managing an intensive programme of both paid and organic influencer support, designed to build brand profile and interaction.
Velour Beauty was founded by CEO Mabel Lee in Canada and has quickly attained cult status for perfecting the softest, most comfortable, and long-lasting false eyelashes.
The brand prides itself on providing a one-stop solution that completes any makeup look, whether you wear lashes naturally on their own or glam them up. What’s more the Velour Beauty, premium lash product range is 100% vegan and cruelty-free – free from chemical processing and dyes, as well as being hypoallergenic, so even the most sensitive eyes can wear them. The Velour Beauty product lineup is completed by a range of serums, liners, and accessories.
Of the new beauty win, Brandnation Managing Director, Mary Killingworth, says, “Velour Beauty provides a 24/7, 365 day a year, one-stop-shop for beautiful, convenient lashes and the brand represents a significant win for the agency. Our extensive existing experience in eyelashes, and market insight, meant we were able to put together a multi-tier programme of promotional activity to compliment this fantastic beauty brand.”
Rachael Bishop Chief Commercial Officer of Velour Beauty adds, “We have high expectations for our brand in these key markets and look forward to working closely with the team at Brandnation to achieve our market objectives.”