Following a competitive pitch, Brandnation has been appointed by Spa Ceylon, the globally renowned beauty & wellness brand, to activate an integrated PR and influencer community management programme.
Spa Ceylon combines Ayurveda wisdom, fine natural ingredients & contemporary design to bring you the ultimate in Ayurveda luxury – for health, well-being & relaxation. The diverse range includes products for Bath & Body Wellness, Skin Wellness, Hair Wellness & Home Wellness.
Brandnation’s wide-ranging brief includes launching the brand into the UK and raising brand awareness through consumer PR, as well as managing an ‘always on’ organic and paid influencer programme. Brandnation will also be planning and executing several events, with experiential elements to create a real buzz around the launch.
Of the appointment, Shalin Balasuriya, Co-Founder and Group Director at Spa Ceylon says, “Spa Ceylon is derived from royal relaxation, rejuvenation and the healing rituals of Ayurveda as practiced in the grand palaces of Ceylon. Our premium range is designed to promote good living through the powerful science of Ayurveda. Of the agencies we approached, Brandnation stood out as having the specialist skills and experience we require to build market presence and drive sales for Spa Ceylon. We were looking for an agency that shares our values and dedication to excellence, whilst having the creativity and ability to bring campaigns to life through a successful PR and influencer programme.”
Brandnation’s Managing Director, Mary Killingworth, says, “Spa Ceylon is a great addition to our ever-growing beauty & wellness client portfolio. Our expertise in this space means we’re ready to hit the ground running with a high impact PR and influencer programme to launch the brand into the UK. Spa Ceylon really stands out as a brand in a competitive market, due to its eye-catching packaging and roots in ayurveda. Watch this space!”
About Spa Ceylon
Derived from royal relaxation, rejuvenation and healing rituals of Ayurveda, practised in the grand palaces of Ceylon, comes the range of treasured formulae and rituals from Spa Ceylon to hydrate, treat, purify and soothe your body, mind and soul.
