Integrated creative communications agency Brandnation has been appointed by Science in Sport, the global performance nutrition brand, to lead its UK PR and media relations.
Science in Sport, which created the category of performance nutrition and counts some of the world’s leading athletes, scientists and sporting institutions among its partners, has tasked Brandnation with building its UK PR and media presence as part of an ambitious programme centred on the brand’s 2026 platform: “The Year of the Science of Fuelling.”
The six-figure brief centres on cementing Science in Sport as the most credible, authoritative and culturally relevant voice in performance nutrition, moving beyond product-led communications to genuine category leadership. Brandnation’s remit spans strategic storytelling, corporate communications, media relations, science narrative and press office.
The appointment leverages Science in Sport’s formidable science and athlete infrastructure, which includes Chief Science Officer Professor James Morton, an internationally recognised performance nutritionist, alongside an advisory panel featuring Dame Laura Kenny DBE, Sir Chris Hoy MBE, Eilish McColgan and Sam Warburton OBE.
Brandnation will work to translate the brand’s scientific rigour into compelling, accessible narratives for both specialist and mainstream media.
Mary Killingworth, founder and managing director at Brandnation, said:
”Science in Sport is a pioneer in unlocking human potential. Our job is to make their science impossible to ignore – in the right places, with the right voices, at the right moments. There’s a genuine story to tell here about how fuelling is being misunderstood, under researched in women’s sport, and frankly undersold. We’re here to change that.”
Mike Perls MBE, Chief Brand Officer at Science in Sport, said:
”We have world-class science, extraordinary athletes and research that will genuinely shift how people think about fuelling. What we needed was an agency that could translate that into cultural moments, not just media coverage. Brandnation understood the difference immediately, and that’s why we chose them.”
Every Science in Sport product is manufactured in the UK and triple batch screened for banned substances, making the brand the trusted choice of elite athletes worldwide and the holder of the largest Informed Sport certified range in the world, spanning hydration, energy, recovery and everyday nutrition. The brand is doubling down in the UK and expanding rapidly across the US, Europe and Japan.
This significant win builds on Brandnation’s momentum across 2025 and 2026 – the agency was recently named as one of the industry’s fastest-growing as part of PR Week’s Top 150 research.
Science in Sport join Brandnation’s client roster that includes E1 Series, Merrell and Columbia Sportswear.
