Brandnation, the integrated creative communications agency, was appointed to spearhead the influencer marketing for Coca-Cola’s “Second Christmas” festive football campaign in collaboration with the Premier League.
Coca-Cola’s “Second Christmas” campaign connected the joy of Christmas with the thrill of football, tapping into the iconic festive period between Boxing Day and New Year’s Day, when the Premier League fixtures were at their peak.
The campaign, designed to engage Gen Z football fans, leveraged Brandnation’s Sphere influencer studio, using paid social media content to fuel engagement and drive transactions.
The brief saw Brandnation drive both brand affinity and transactional uplift through a series of creative, influencer-driven activations. Influencers shared content around Coca-Cola’s “Second Christmas” Advent Calendar, offering fans exclusive promotions each day, including discounts on Uber Eats and Tesco Whoosh, as well as chances to win exclusive Premier League prizes such as tickets, Puma footballs, and retro Coca-Cola jerseys.
As part of the campaign, Brandnation ensured Coca-Cola dominated social media feeds during key moments of festive football, including match days and half-time breaks, to capture the attention of football fans across the UK.
Mary Killingworth, Managing Director at Brandnation, commented: “We were thrilled to work with Coca-Cola on this unique and exciting campaign.
“The ‘Second Christmas’ concept was a brilliant fusion of two beloved parts of the holiday season: football and Coca-Cola. Our team was eager to help Coca-Cola own this moment in football culture and create lasting, impactful connections with fans.”
