Brandnation, the integrated creative marketing and communications agency, has been appointed agency partner for premium equestrian brand VEL DE REIS.
The integrated brief spans content, social media, and performance marketing, leaning on the agency’s full-service offering.
VEL DE REIS, a brand rooted from Spanish and Andalusian heritage, specialises in premium show jumping apparel and riding equipment. Fusing time-honoured craftsmanship with modern performance innovation, VEL DE REIS creates contemporary designs that honour equestrian tradition, crafted for riders who value elegance, heritage, and high-performance – bringing sophistication and function together in every stride.
The appointment comes at a crucial moment for the brand, as it prepares to launch in key European markets – a focus for Brandnation in the months to come.
The account will be led by Simarin Tandon, senior digital marketing manager at Brandnation.
VEL DE REIS Director said of the appointment, “We are excited to collaborate with Brandnation as our agency partner, leveraging their exceptional creativity and expertise with our vision to introduce VEL DE REIS to key European markets.
“This partnership marks an exciting new chapter as we prepare to launch our brand, blending our deep-rooted equestrian heritage with innovative, contemporary design in premium show jumping apparel and riding equipment.”
Mary Killingworth, managing director at Brandnation, added: “VEL DE REIS champions Spanish and Andalusian equestrian heritage and premium, contemporary taste in equal measure, a story we’re excited to share as the brand launches this spring.
“The agency will harness its Creativity. Multiplied. proposition to craft bold, culturally relevant creative content and amplify it through performance marketing to drive brand impact across key European markets.”
The account win builds on the agency’s extensive experience across sports and lifestyle, with client experience including Merrell, Veja and Columbia Sportswear.
The appointment continues Brandnation’s busy start to 2025, marking their third new account win alongside a PR Week Global Awards shortlist for their work launching the UIM E1 World Championship.
About Brandnation
Brandnation is an award-winning integrated creative marketing and communications agency based in London. Partnering with some of the biggest and brightest brands in the world, the agency crafts bold ideas and amplifies them intelligently across PR, influencer marketing, social media, and performance marketing to drive tangible brand impact. Its Creativity. Multiplied. philosophy is built on the belief that when creativity meets intelligent cross-channel execution, marketing delivers more. From disruptive brand storytelling to high-performance campaigns, the agency powers brands with purpose, culture, and performance.
