Brandnation, the integrated creative communications agency, has been appointed by Cornilleau, one of Europe’s leading brands for outdoor table tennis and multi-functional games tables, to lead its UK PR, influencer marketing, and events strategy. The win comes as part of Cornilleau’s efforts to elevate its presence in the UK and position the brand as a leading name in premium leisure and lifestyle products.
Cornilleau, founded in 1946 by skilled cabinetmaker Emile Cornilleau, has grown from a small carpentry workshop in Bonneuil-les-Eaux, France, into a pioneer in high-quality games tables. Today, the brand also produces premium multi-functional tables, including table tennis and pool tables which convert into sleek outdoor dining tables, blending European craftsmanship with innovative design.
The new collaboration will see Brandnation develop and execute a multi-channel communications strategy to increase brand awareness, boost product visibility, and drive consumer engagement in the UK market. The agency will spearhead media engagement, securing high-value press coverage which highlights Cornilleau’s heritage of craftsmanship, innovative design, and sustainability. Brandnation will also leverage its influencer network to deliver top-tier digital coverage, connecting the brand with both established and emerging audiences.
Mary Killingworth, Managing Director at Brandnation, said, “Cornilleau has a rich heritage in premium craftsmanship and is at the forefront of innovative leisure products. We are excited to help tell their story, showcasing how their products combine design, durability, and multifunctionality. Our approach will combine bold PR strategies with influencer and event activations to engage audiences and elevate the brand across the UK.”
Brandnation will also manage key event activations, maximising visibility around high-profile occasions such as the Chelsea Flower Show, and exploring co-branding and affiliate opportunities to ensure Cornilleau stands out in a competitive market.
Darren Mason, UK Managing Director at Cornilleau added, “We are thrilled to partner with Brandnation, who demonstrated a deep understanding of our goals and a clear ability to elevate Cornilleau’s presence in the UK. Their creative approach and integrated strategies make them the ideal agency to support this next chapter of our growth.”
Brandnation’s appointment reinforces its reputation for delivering high-impact integrated campaigns within the leisure and lifestyle sectors, helping global brands like Cornilleau connect with audiences through creative storytelling and innovation.
About Cornilleau
In 1946, Emile Cornilleau, a skilled cabinetmaker, left Paris in search of a better quality of life for his family. Settling in Bonneuil-les-Eaux, France, he established a small carpentry workshop. A defining moment came in 1969 when the Parisian department store BHV placed an urgent order for 300 table tennis tables. Rising to the challenge, Cornilleau transformed from a local woodworking business into a pioneering manufacturer.
In the 1980s, Cornilleau revolutionised the game by introducing the first weatherproof outdoor table tennis tables, making the sport accessible to families across Europe. Today, the company is one of Europe’s leading brands for outdoor table tennis and has expanded into premium multi-functional games tables, including convertible dining and outdoor pool tables.
With a deep commitment to innovation, craftsmanship, and sustainability, Cornilleau continues to design and manufacture its products in France, blending tradition with cutting-edge technology to create exceptional playing experiences worldwide.
