Brandnation prioritises future of wellbeing for audio fitness app WithU 


Brandnation has been appointed by WithU. The personal training coaching app has briefed the team to handle its PR and communications in the UK.

The brief, to increase brand awareness amongst an active consumer and corporate audience. And as a result, the Sports PR team promote WithU’s innovative exercise content, driving app downloads across its range of product options.

The London based digital communications agency has mapped out a clear route to success through national, consumer, and business media. Targeting an active leisure audience, Brandnation’s responsible for delivering press office and media support for the brand. Therefore, we will work to bring to life WithU’s growing programme of audio-centric fitness plans. 

Kaleigh-Jane Scott, CMO at WithU, said: “This new partnership with Brandnation is an exciting new chapter for the brand. As a result, we’re looking forward to working collaboratively with the agency. To highlight why WithU is defining a new format for health and fitness at home, in the gym, and on the go.

“This is a pivotal moment for WithU. We will be expanding our consumer and corporate offering and introducing new ways for people to engage in fitness. Therefore, perfectly placing Brandnation to support WithU.”

Mary Killingworth, Managing Director at Brandnation said: “We’re thrilled to work alongside WithU and deliver an engaging and effective communications campaign. It is a privilege to be working with an innovator in the ever-growing industry of corporate and personal wellbeing, and we look forward to seeing the WithU brand prosper.”

We have a wealth of experience in fitness and tech. Therefore, we’re excited to use that expertise to help pave the way for WithU to go from strength to strength.

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