Brandnation has been appointed to handle the PR and Influencer activity for KELO-COTE®. The brand is an advanced silicone formula that stops and improves the appearance of scars. Trusted and proven for over 20 years.
KELO-COTE® aims to educate consumers into choosing the right treatment for preventing the appearance of scars. Similarly, this formula can help to reduce redness, itching, and help to soften scars. Brandnation’s Health & Beauty PR and Influencer teams will be working alongside the KELO-COTE® in house team.
This is a varied brief that includes increasing brand awareness through day to day PR initiatives and an extensive, creative influencer programme. Therefore, to maximise brand opportunities within media and influencer social media channels.
Available in a silicone gel, a spray, and a UV gel for scars exposed to the sun. The KELO-COTE® product is simple to apply and dries in just five minutes. Therefore, it is also easy to fit into a daily routine and is applicable for all.
Faye Carter, KELO-COTE® Senior Brand Manager says, “KELO-COTE® has been helping patients improve the appearance of their scars for decades. We have a strong heritage with healthcare professionals in the UK. However, we also want to bring this important brand directly to consumers. As a result, to educate and help them find a clinically proven solution to treat their scar.
Our aim is to help them to embrace and love the skin they’re in. We were looking for an agency that shares our values and dedication to excellence, whilst showcasing the expertise to increase brand awareness of KELO-COTE®, into an ever-changing PR and influencer space.”
Brandnation’s Managing Director, Mary Killingworth, says, “KELO-COTE® is a great addition to our health portfolio. Therefore, we are delighted to be working with the brand on their PR and influencer programme, promoting the brand and educating consumers about the product offering, features and benefits.”