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New-age health centres known as ‘longevity clinics’ are combining the latest medical technological advancements with artificial intelligence to slow down the ageing process.
At the heart of this trend is biohacking, a growing movement in the health and wellness space focused on using data, science and personalised treatments to improve how the body and mind function.
Inside a longevity clinic, you might find services such as DNA analysis, gut health testing, oxygen therapy, red light beds or even cryotherapy, where you spend a few minutes in a chamber chilled to -85°C to reduce inflammation and support recovery.
Biohacking started as an experimental trend among Silicon Valley CEOs and elite athletes, but through the longevity clinic, it’s now being marketed as a premium wellness experience designed to help people live both longer and better.
So, what’s happening in these longevity clinics, what’s behind their rise, and how can brands capitalise?
What happens inside a longevity clinic?
Journalist Lucy Gornall recently visited several of London’s longevity clinics and noticed some recurring themes. The clinics offer a pared-back sensory experience and provide treatments personalised to each patient.
“As soon as you walk in, you’re met with crisp white walls, clean aesthetics and just a real sense of calm,” Lucy says. “Before arriving at one clinic, I was told what my two-hours in-clinic would consist of after filling in a brief questionnaire about my goals and lifestyle.”
As Lucy exercises frequently, she was recommended compression therapy. “Hollow, fabric zip-in boots – that came up to my chest – applied wave-like pressure to my body. It’s meant to be good for blood flow and to speed up recovery.”
Next up, a session in a hyperbaric oxygen chamber, where individuals breathe pure oxygen in a pressurised environment to increase oxygen levels in the blood and tissues. “This was an odd experience as I sat in a small chamber which had a higher-than-normal air pressure. My ears popped a few times, like they do on a plane.”
“Cryotherapy, something I do regularly, involves standing in a -85-degree chamber in barely any clothes, for around five minutes. It’s brutally addictive.”
Other treatments include genetic screening, full-body MRI scans, tailored IV drips and red-light therapy, which involves lying naked in a red-light therapy bed in a bid to improve skin, support muscle recovery, relieve pain and boost circulation.
The boom in longevity clinics
Post-pandemic, our collective attitude towards health has shifted from reactive to proactive. It’s no longer just about treating illness, rather, it’s about staying well in the first place, and slowing down the effects of ageing wherever possible. Immunity, resilience and prevention are front and centre.
At the same time, new technology has made once-complex health testing far more accessible. Full blood panels, DNA screening and microbiome analysis can now be accessed by the public.
Pop culture plays a part, too. Online, we’re watching snippets of our favourite celebrities’ daily routines, like Jennifer Aniston making her morning coffee with anti-aging collagen powder. And as celebrity and influencer marketing go hand in hand with public relations, it hits the headlines.
Read more: How can PR and influencer marketing work together?
Meanwhile, tech millionaire Bryan Johnson has turned his quest to live longer into a full-time job, taking dozens of supplements a day and undergoing regular medical testing, all documented in a recent Netflix series titled ‘Don’t Die: The Man Who Wants to Live Forever’. Elsewhere on the streaming platform, Gwenyth Paltrow’s controversial show ‘The Goop Lab’ gives insight into alternative therapies.
Put simply, longevity is trending. And with the global health and wellness industry now worth billions, it’s no surprise that longevity clinics are rapidly becoming a visible, commercial part of it.
What does this mean for health and wellness brands?
While longevity clinics are increasingly accessible, they remain out of reach for most budgets. A single session in a hyperbaric oxygen chamber, for example, can cost over £100.
But just as cold-press juicing evolved from an exclusive LA health trend to a neatly packaged product in your local Pret, longevity technologies, supplements, and diagnostics are gradually becoming more affordable and mainstream.
From high street gyms like Fitness First to luxury spaces such as London’s Third Space, recovery-focused offerings like cold plunges and cutting-edge wellness tech are becoming standard.
Health retreats, once known mainly for detox and yoga, are now marketing themselves as longevity destinations, featuring personalised testing including IV drips (nutrient-rich fluids delivered directly into the bloodstream), red light therapy, and genomic profiling (DNA analysis that helps tailor health, fitness, and lifestyle plans).
Supplement brands are also pivoting, adding anti-ageing claims and ingredients like NAD+, collagen and adaptogen blends. Collagen, once a niche beauty product, now appears in everything from protein bars to sparkling drinks.
Meanwhile, at-home blood testing kits and wearable tech, such as continuous glucose monitors and smart rings like Oura and Whoop, are becoming more affordable, empowering consumers with data to make smarter health decisions without necessarily visiting a doctor.
These tools also serve a crucial role in prompting medical consultation when needed. Unusual body temperature spikes, irregular sleep patterns, or low recovery scores can be early warning signs worth professional attention.
What’s next in the health and wellness space?
With wellbeing becoming a top priority, longevity clinics are poised for growth. Ideally, they’ll become more affordable over time, but until then, expect a surge of more accessible alternatives: supplements, powders, lotions, and innovative wellness tech designed for everyday use.
We could also see luxury hotels partnering with health labs, offering travellers the chance to squeeze in a quick treatment or diagnostic test during their stay. Fashion brands might jump on board, co-launching ‘recovery wear’ embedded with compression technology to support wellness on the go.
At the heart of it all, consumers’ spending behaviour indicates that we want to live healthier, longer lives. Brands that evolve their offerings to meet this growing demand will be the ones leading the charge.
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About the author
Natalie Clement | Digital
Marketing Executive
With international experience as a digital marketer, writer, and editor, Natalie has worked across sectors including lifestyle, technology, and tourism.
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