Brandnation lands We Are Nations eSports brief

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We Are Nations, the brand of choice of esports professionals, has appointed Brandnation. After a competitive pitch process, we have been briefed to activate a full-funnel digital marketing strategy.

We Are Nations has offices in the USA, UK, and Mexico. Over the past few years, esports has enjoyed growth in keeping with the explosion of interest. The brand has quickly made a name for itself both within esports and also the lifestyle market. The team will map out key launches such as the official store for Riot Games’ League of Legends Championship Series; and becoming the partner of choice for major professional esports teams including G2, Complexity, Immortals, and UYU.

The global esports market is worth over $1bn. In addition, many tournaments offer big prize money incentives as well as enjoying major brand sponsorship. The Six Invitational event which is currently underway has a prize pool worth over $2million. As a result of its growing success, household brands, including Marvel have entered the esports arena. As a result, according to Newzoo, esports will have a market value of $1.6bn by 2023, and the Brandnation team has been tasked by We Are Nations to ensure the company maintains and builds on its leading edge in this dynamic market.

Mary Killingworth, Brandnation’s Managing Director says, “We are delighted to be supporting We Are Nations on their digital marketing campaigns, whilst engaging major partners and the esports community to grow the brand. This is another great client addition to our agency’s Performance team, and we can’t wait to get started!”

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