The Winning Formula | Pure Electric
Results
227%
crowdfund overfunding
974
investors in Pure Electric
£2.27m
capital raised
20+
pieces of tier one media coverage in 30 days
Brief
Pure Electric is a market leader in e-scooters – a British business with a global outlook that’s powered by innovation and on a mission to revolutionise urban mobility.
Founded by Adam Norris, a successful entrepreneur and father of F1 superstar Lando Norris, the company turned to Brandnation to support its next phase of growth.
Pure Electric offered consumers poll position on a crowdfund as it targeted a multi-million-pound raise from community investors.
Response
Brandnation moved to narrate the business opportunity and position Adam Norris as an authority on the future of urban mobility.
The agency strategically secured some big-ticket interviews – leading with a The Sunday Time exclusive which adorned the front page of the business section.
A round of broadcast quickly followed that included key slots on Sky News and Times Radio – building awareness and credibility to entice investment. The strategy was underpinned with an always-on press office to deliver coverage across business, technology, and sustainability titles.
