City Limits
City Limits
Results
260%
Uplift in brand mentions
363,000
Users reached
£20,000
Revenue generated
165,000
Store footfall
Manchester for me is definitely about the people. I feel like everyone's just trying to help each other out - we progress together.
Brief
Merrell and Size? joined forces to support the launch of the Merrell Moab Speed.
An integrated content campaign for retail was required – to blur the lines between the city and the outdoors.
With a key city approach focusing on London and Manchester – Brandnation developed City Limits, a campaign that transported talent from urban to rural areas around their hometown.
The idea
To shine a light on what defines a cultural hotspot, Merrell tapped a couple of creatives to show their city through the eyes of a local, highlighting several lesser-known spots alongside their favourite urban green spaces that provide respite from the hustle and bustle.
Through the campaign, Brandnation created video social assets that animated the concept and pocket city guides so Size? customers could retrace their footsteps.
The campaign was amplified through paid media and in-store activations in Manchester and London.
