City Limits


size? and merrell logos

City Limits


size? and merrell logos
city limits font with green background
man wearing merrell trainers in middle of road
city limits text with building background
city limits font with green background
man wearing merrell trainers in middle of road
city limits text with building background

Results

260%
Uplift in brand mentions

363,000
Users reached

£20,000
Revenue generated

165,000
Store footfall

woman in merrell trainers sitting down
man wearing merrell trainers in middle of road

Manchester for me is definitely about the people. I feel like everyone's just trying to help each other out - we progress together.

Brief

Merrell and Size? joined forces to support the launch of the Merrell Moab Speed.

An integrated content campaign for retail was required – to blur the lines between the city and the outdoors.

With a key city approach focusing on London and Manchester – Brandnation developed City Limits, a campaign that transported talent from urban to rural areas around their hometown.

woman in merrell trainers holding pink pettle

The idea

To shine a light on what defines a cultural hotspot, Merrell tapped a couple of creatives to show their city through the eyes of a local, highlighting several lesser-known spots alongside their favourite urban green spaces that provide respite from the hustle and bustle.

Through the campaign, Brandnation created video social assets that animated the concept and pocket city guides so Size? customers could retrace their footsteps.

The campaign was amplified through paid media and in-store activations in Manchester and London.

man sitting down on wooden bench wearing merrell trainers
merrell city limits translated leaflets
merrell city limits translated leaflets
merrell city limits leaflets in london, trafalgar square
merrell city limits advertising in adidas store
merrell city limits in store

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Email: mary.kbrandnation.co.uk

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