Coca-Cola | Second Christmas
Brief
How do you make Coca-Cola the undisputed drink of festive football?
Christmas comes once a year. But for football fans, there’s a second one.
That magical stretch between Boxing Day and New Year’s Day, when the Premier League goes into overdrive and the nation plants itself firmly on the sofa. It’s the most wonderful time of the year – and Coca-Cola wanted to own it.
The brief was simple: connect with Gen Z football fans, drive brand affinity, and turn festive fizz into festive transactions.
The idea
Football’s favourite season was given a new name. Second Christmas.
Through Brandnation’s Sphere influencer studio, we activated high-profile creators to bring the campaign to life across Instagram, TikTok and YouTube. Content captured their real experiences at the Emirates Stadium, dropping during the moments that matter most: match days and half-time breaks, when fans are most captivated.
At the heart of it was Coca-Cola’s Second Christmas promotion — a daily drip of exclusive promotions and prizes, from Uber Eats and Tesco Whoosh discounts to footballs, retro Coca-Cola jerseys and Premier League tickets.
The results
Highlights included @nykchazza delivering 152.9k total views and a campaign ER of 7.30%, with his Instagram Reel alone pulling in 77.6k views. @liljnr_ltd complemented with 67k views and a 5.39% ER, with his YouTube video leading the way at 26.6k views. Together, the campaign generated over 236.9k impressions and 10.4k engagements across 11 pieces of content.
