Exercise Never Sounded So Good
Results
100+
pieces of coverage
25.8 million
audience reach
12.2 million
estimate coverage views
50
media appointments
Brief
WithU is an audio fitness app with over 1,000 immersive audio-based workouts and personalised programmes led by world-renowned coaches.
Brandnation was enlisted to build WithU as an authority in the fitness, training and sports connectivity industry.
To do this, we strategically amplified WithU’s existing high-quality partnerships and profiled its world class coaches across targeted earned media opportunities. This differentiated it as a fitness app that actually works.
The idea
Exercise never sounded so good after activating a multi-faceted PR strategy that immersed media into the world of WithU via the power of audio.
A reactive press office function showed agility to capitalise on fitness trends using the brand’s stable of fitness experts and trainers – from lifting the lid on the fitness secrets of Meghan Markle to Hollywood A-listers.
The agency facilitated the trial of the app – creating bespoke fitness plans and hosting a media workout at the Sky Garden with attendees from the likes of GQ, Coach, Evening Standard, Stylist, Women’s Running and more.
We also supported WithU on their corporate and partnership journey, amplifying their landmark relationships with the likes of ParkRun, Vodafone and Sky.
“We've been reflecting on what a brilliant year it's been and the huge leaps we've taken to make the world happier and healthier. These steps forward wouldn't be possible without the support of our partners and we want to acknowledge Brandnation for all of your hard work and support.
As you know, we're a small team with a big focus on driving the health and wellbeing of many by empowering people to be active and there have been some amazing milestones we've achieved together this year.
Thank you for all of the team's efforts, for hustling us when needed and for some incredible coverage.”
