Exercise Never Sounded So Good
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WithU is an audio fitness app with over 1,000 immersive audio-based workouts and personalised programmes led by world-renowned coaches.
Brandnation was enlisted to build WithU as an authority in the fitness, training and sports connectivity industry.
To do this, we strategically amplified WithU’s existing high-quality partnerships and profiled its world class coaches across targeted earned media opportunities. This differentiated it as a fitness app that actually works.
Exercise never sounded so good after activating a multi-faceted PR strategy that immersed media into the world of WithU via the power of audio.
A reactive press office function showed agility to capitalise on fitness trends using the brand’s stable of fitness experts and trainers – from lifting the lid on the fitness secrets of Meghan Markle to Hollywood A-listers.
The agency facilitated the trial of the app – creating bespoke fitness plans and hosting a media workout at the Sky Garden with attendees from the likes of GQ, Coach, Evening Standard, Stylist, Women’s Running and more.
We also supported WithU on their corporate and partnership journey, amplifying their landmark relationships with the likes of ParkRun, Vodafone and Sky.