Find The Love. Run Wild.
Results
2.3m+
paid impressions
4
running communities engaged
40,000
clicks to website
1
ecomm homepage takeover
Brief
The Merrell Agility Peak 5 – the brand’s trail runner that is beautiful and technical in equal measure.
Blurring the lines between performance and lifestyle, Brandnation was tasked to bring the product to life through the lens of running culture.
Merrell required a campaign that placed the shoe on influential communities out in the wild and created content that could be amplified across owned and paid channels.
The idea
Straight outta Hackney and onto the trails, we tapped London-based running crew, Your Friendly Runners, to journey out of the city and put the shoes to the test.
Forming part of Merrell’s Find the Love. Run Wild. campaign – an initiative that seeks to inspire runners to find happiness off-road – they traded in the canal and marshland pathways of East London in search of the joy of running wilder.
Entitled Beyond the Marshes, the community laced up for a big outing on the trails, escaping the capital and heading out on an expedition to the Surrey Hills.
Across the season, we hooked up with communities across the country to challenge them to Find the Love. Run Wild. with the Merrell Agility Peak 5.
The campaign was activated across digital, content, experiential marketing, and paid media.
