Escapism is a fundamental human behaviour as old as time. Storytelling, theatre, cinema, fashion – all have served as portals
Image credit: Instagram / @momentsabloom With Cannes Lions’ introduction of a dedicated Creator Economy track last year and five new
Once a humble moment for pencil cases, plimsolls and packed lunches, back to school marketing has graduated into one of
As millions of users shift from traditional search engines like Google to AI-powered platforms including ChatGPT, brands are realising the
Brandnation, the integrated creative marketing and communications agency, has been appointed by Norwegian technology company Xplora as its UK agency
Could your mum and dad be the next biggest influencers? For years, social media platforms have been synonymous with youth
From Meta and TikTok’s new AI video tools to Pinterest’s summer trend report, social media never stands still. Here’s everything
Image credit: Pascal Le Segretain/Getty Attention is a hot commodity. Algorithms prioritise content that people stay to watch, but audiences
Image credit: @by.loren, @samieelishi, @sophiebarkleyy and @isabellakatee on TikTok. The way we search is changing. Consumers aren’t just Googling anymore.
Image credit: Advertising Week Europe Influencer marketing is facing a credibility reckoning, according to a new report by Typeform. To
